Donald Trump has spent his political life treating the press as a prop. Friendly outlets are the audience he performs for, while hostile ones are the villains he performs against. But the president has never had to confront a prop that has stopped cooperating. It’s why he has spent several days raging at nearly every corner of the media, including the one network he has long treated as his own. Increasingly obsessed with controlling the image of his political decline rather than reckoning with reality, Trump has set out on a campaign of intimidation as his usual spectacle starts to finally fizzle out following more than a decade of domination. But browbeating Fox News and continuing to sideline CNN and POLITICO cannot conceal what is there in plain sight: shrinking crowds and falling poll numbers.
Over a whirlwind weekend of rallies across Alabama, Ohio, Oklahoma and Texas, the cracks in the MAGA facade became impossible to ignore. Trump has always treated crowd size at his rallies as a proxy for legitimacy and domination. In his eyes, the image of an overflowing arena functions as proof that the country loves him, that the media lies about him and that his political project remains invincible. This is why the sight of empty seats in high school gymnasiums and muted cable coverage that tell a less flattering story cuts so deeply.
“In actuality, my Events for very good Republican Politicians are probably more crowded than ever. There are no empty seats, there haven’t been for years, and there never will be. The Rallies are ‘HOTTER’ than ever,” he wrote on Truth Social Monday, demanding that “The New York Times, and many other Artificial Media Outlets, should be arrested for their dishonesty.” The president was referencing a Times report that during an event on Friday, Trump’s venue on the campus of the University of South Alabama was not full and that Trump’s midterm campaign swing feels “more like a farewell tour.”
But the day before, Trump had turned his fire on a less obvious target.
“Sad to see that Fox & Friends (Sunday) is not covering our packed house and incredibly enthusiastic (beyond!) Rally that took place in Ohio last night, or the ones in Alabama, Texas, or Oklahoma over the past two days,” he posted on Truth Social Sunday morning. The rallies were “absolutely phenomenal, better than ever,” he insisted. “Our people want to see our Rallies, and reports on our Rallies, on FoxNews, or they will very quickly stop watching (like I am doing right now!).”
It was the second time in five days Trump had attacked the conservative media powerhouse by name, and this time he brought a hit list. He accused Fox of forcing Democrats down MAGA’s throats and demanded to know who fired “the great Maria Bartiromo,” the ex-host who reportedly shared internal network communications with the administration. “Who makes these decisions at FoxNews?” Trump asked, before demanding the network cover his “happenings” or soon have the ratings of “FAKE NEWS CNN or MSNOW,” because “Fox tried this act once before, and almost went out of business (and always right before an election!). That can happen again!”
But Fox had already covered the Ohio rally before Trump posted his tirade. A Snapstream search found that “Fox and Friends Weekend” aired a segment on his event supporting Senate hopeful Jon Husted and gubernatorial candidate Vivek Ramaswamy in Vandalia shortly before Trump’s post, focusing on his data center comments. Significantly, though, the network’s pattern across the four-state swing shows that hosts tease the president’s speeches, throw to a live correspondent report, but rarely air the rally live. While Fox didn’t air Trump’s Ohio speech live, it ran a report at the top of the hour and showed Ramaswamy warming up the crowd. The network did the same in Alabama on Friday, and in North Carolina last month.
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There are exceptions. Sean Hannity cut into his show on Thursday and aired 36 uninterrupted minutes from Oklahoma. But the usual approach is no secret — and it didn’t start this weekend. Tellingly, after Trump’s attacks, Fox opened “The Five” and “The Will Cain Show” on Monday with rally clips.
The president has been escalating his rhetoric against the network for months. In April, he told Fox executives to “take Jessica Tarlov off the air.” He has also gone after hosts Bret Baier and Shannon Bream, complaining that the latter failed to challenge a Democratic congressman on her Sunday program. As CNN’s Brian Stelter noted, Fox has calculated that Trump’s rallies — which are long, repetitive and rarely produce news — are “not a ratings magnet right now.” The Republican National Committee’s midterm convention in Texas apparently was not either, meriting just one segment on “The Five” per day; most speakers were never shown on the network. Ironically, the unprecedented spectacle resulted in a rare reverse bounce that left Trump’s net approval declining and the Democrats’ advantage on the generic ballot increasing.
Trump’s media strategy depends on collapsing every unfavorable fact into the same category: enemy propaganda.
When CNN’s Kristen Holmes asked Trump about the NBC News/Telemundo poll that found his approval with Latino voters at just 27% on Monday, he cut her off, “You’re fake news! You’re CNN. You’re fake news. My poll numbers are great, and all you have to do is look at the crowds we’re drawing.” Days before, he delivered a characteristically crude address that singled out CNN anchor Kaitlan Collins in front of a hostile crowd, eliciting angry boos and vicious chants. Trump’s media strategy depends on collapsing every unfavorable fact into the same category: enemy propaganda.
The administration’s treatment of CNN, MS NOW and POLITICO made that purpose impossible for even the White House press corps to ignore. On Monday, the White House barred POLITICO from traveling aboard Air Force One, preventing the outlet from fulfilling its role in the presidential press pool, having been scheduled to serve as the print representative. Trump has already kicked CNN out of the television pool on the plane, replacing it with friendly outlets including LindellTV and Real America’s Voice.
The legal fight over that control comes to a head Thursday, when Trump-appointed federal Judge Timothy J. Kelly is scheduled to hear arguments on whether to extend the block on the president’s ban of CNN, MS NOW and POLITICO from the White House. Last month, Kelly issued a temporary restraining order requiring the administration to restore the outlets’ credentials, rejecting, at least at that stage, the administration’s national security rationale for yanking access.
The Justice Department nevertheless asked the court late Friday to permit the ban’s reinstatement, suggesting in the government’s filing that “bona fide journalists would identify sources instead of relying on anonymous sources.” This reasoning is especially rich, coming from a White House that routinely briefs reporters on background, requiring them to grant anonymity under its own ground rules. One “reporting incident” cited against POLITICO was a June story quoting a “senior administration official” — exactly the arrangement the White House demanded.
From the courtroom to Truth Social, Trump’s increasingly unhinged media attacks expose a serious weakness in his political model. He is a president with nothing to sell. But he needs constant confirmation that his movement is growing. When even Fox News declines to provide uninterrupted validation, the illusion becomes harder to sustain.
The American public is increasingly seeing through MAGA’s smoke and mirrors. Ultimately, no amount of bullying, executive bans or early morning social media rants can paper over the fact that one month before the midterm elections, the Democratic Congressional Campaign Committee added six more candidates to its “Red to Blue” list this week, districts Trump won by an average of 16 points or more in 2024.
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from Sophia Tesfaye on right-wing media