The certification of one Starbucks out of the thousands in the U.S. is getting an appropriate amount of attentionthe journey of a thousand miles begins with a single latte. My colleague Harold Meyerson has further thoughts on how to organize fed-up workers who havent been reached before. But that wasnt the only interesting development in worker organizing this week.
After 1,400 striking workers at four Kellogg plants rejected the latest contract offer, the company made plans to hire replacement scabs. There was just one problem: organized discontent. A poster on the popular Reddit community r/antiwork, which has 1.3 million members, got members to surge fake applications to the online hiring portal. Then a young TikTok user created a code to automatically fill out fake applications for the jobs perpetually. Kellogg may find it impossible to distinguish the real applications from the bogus ones. The kids are all right.
Meanwhile, in Brussels, the EU has proposed regulations that will give gig workers, an estimated four million in the 27-nation federation, most of the same rights as payroll workers. That would include minimum-wage protections, vacation pay, unemployment benefits, and protections against misclassification.
If it can happen there, it can happen here. Bidens Labor Department has begun a major offensive against employers who try to classify regular workers as contractors to deny them benefits and the right to unionize. And if the platform model of exploiting workers can be shown to be vulnerable in Europe, that makes it easier to restore worker rights here.
Europe, incidentally, is not experiencing a Great Resignation, because workers there are treated better to begin with. Credit the pandemic or credit a shift in consciousness, but we are seeing definite gains to worker power on both sides of the Atlantic.
