Amid weeks of compounding foreign policy failures and an economy that lost a revised 103,000 jobs across May and June, conservatives are grappling online with a brutal realization that the Republican Party as a whole is desperate to ignore: What do you tell working-class voters who are drowning under the weight of unrelenting inflation and sluggish job growth, when your entire economic platform is built on a foundation of gaslighting?
The GOP has spent the better part of the last decade telling Americans it is the party of economic populism. Donald Trump was supposed to be the politician who understood the frustration of people who felt left behind by globalization and stagnant wages. But 18 months into the president’s second term, Republicans have arrived at a remarkable place: running the Biden administrations’ failed playbook on inflation. Now conservatives are fighting with one another over whether a $20 burrito is actually too expensive.
The current food discourse is not about the price of avocado toast or organic eggs, but it is a similarly mundane symbol of a much larger problem confronting Trump and the Republican Party heading into the November midterms. It started, as these things do now, with a tweet.
Last week, Daily Wire host Matt Walsh complained that grocery prices were “insane” and still rising. Then Turning Point USA spokesman Andrew Kolvet relayed a comment from one of the organization’s college students: “A burrito shouldn’t cost $20.” Kolvet added his own gloss — that it’s “a hangover from Covid and Biden-era inflation” — but he noted that “the lived experience is the same: It just feels like basic things cost too much.”
Inflationary pressures on grocery prices and supply chains have caused the cost of a standard beef burrito to climb 50% since 2020. For workers at the 50th percentile — the middle class, in other words — wages have not kept pace with fast-food prices, according to the Bureau of Labor Statistics price index for limited-service meals and snacks. Rather than reading the room, conservative politicians and pundits immediately rushed to echo the White House line that affordability concerns are a Democratic hoax, and then pivoted to calling young people lazy and irresponsible. This is a remix of the lecture supposedly spoiled millennials, who refused to sacrifice every small pleasure on the altar of homeownership, heard for years about $7 lattes.
In response to what he called the “burrito debate,” Rep. Dan Crenshaw, R-Texas, told people to “get a job” and “eat Ramen.” Ben Shapiro responded as if the student had demanded that the federal government provide what he curiously described as gourmet burritos. Washington Post columnist Marc Thiessen reminisced about working two jobs, living with roommates and eating ramen after college. When he reminded college students that burritos are covered by their meal plans, he got fat shamed by Vice President JD Vance. Fox Business blamed the commotion on young people and their supposed addiction to “little treats.”
What these responses revealed is that a large segment of right-wing media would rather lecture struggling families — cook at home, get a roommate, eat ramen, skip Starbucks — and condemn their lifestyles than acknowledge the obvious reality about out of control prices.
What these responses revealed is that a large segment of right-wing media would rather lecture struggling families — cook at home, get a roommate, eat ramen, skip Starbucks — and condemn their lifestyles than acknowledge the obvious reality about out of control prices. Babylon Bee editor Joel Berry generated a pile on after he suggested in a viral post that he could feed a family of eight for under $20, only to admit he was entirely skimping on meat and loading up on beans.
Trump has called affordability concerns a Democratic “con job” and “hoax,” and a meaningful chunk of MAGA media’s older guard will not, under any circumstances, hear a complaint about the cost of living. But by engaging in the burrito debate, many of them unintentionally exposed the fact that despite their comments on the youth, they have not actually spoken to a young person in years. The pushback they experienced from Trump’s younger supporters was swift — and remarkable.
Far-right activist and conspiracy theorist Jack Posobiec questioned how Trump could claim this is a “Golden Age” with the disappearance of McDonald’s Dollar Menu. “Let’s be frank about it,” Fox News host Tomi Lahren wrote on X, “some Americans are turning to socialism because Republicans have failed us so dismally that even the most destructive economic model imaginable feels palatable to people who are struggling to make ends meet and buy groceries.”
Even as Trump’s own base was arguing about burritos, Treasury Secretary Scott Bessent went on CNBC and announced he was “sick” of hearing about the so-called K-shaped economy, the idea that gains are flowing overwhelmingly to the wealthy while everyone else stagnates or falls behind, and declared it flatly over. In its place, Bessent said, America now has a “C economy,” in which lower wage earners are, in his telling, finally clawing their way back.
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The secretary cited a 2% wage gain for the bottom quarter of earners as proof. But the Atlanta Fed’s own wage tracker showed the bottom quarter of earners had the lowest median wage growth of any income group, a pattern that has held every month since October 2024. Bessent, in other words, picked the one statistic that told a happy story and built a press appearance around it, while the broader data he was being asked about pointed the other way.
But if Chipotle has genuinely become a luxury good in just a couple of years, the administration’s economic policy is a complete and utter failure. A reliable indicator of economic health is real disposable income, which tracks how much extra money people actually have after essentials are paid for. Since February 2025, the month after Trump returned to office, it has remained completely flat. Every other time in modern history that real disposable income has flattened out for that long, the nation has been stuck in a recession.
Pocketbook issues have always been the single strongest motivator for the electorate. During a 1980 debate against the incumbent Jimmy Carter, Ronald Reagan famously asked voters if they were better off now than they were four years ago. Trump can obfuscate, lie or blame the media for only so long before even his most ardent supporters look at the empty space in their wallets after a trip to the grocery store and realize the truth. While they aren’t suddenly going to vote for Democrats, many of his MAGA followers will simply sit on their hands and stay home in November after concluding they are definitively worse off.
The split in MAGAland is not really over burritos. It is over whether MAGA can admit that the economic anger which carried Trump back to power was real, whether it persists under his administration and whether working people deserve anything better than a lecture on personal responsibility. The conservative scolds are not offering a solution because they do not believe there is a social problem to solve. In their worldview, a family’s shrinking purchasing power is primarily evidence of bad character.
The structural depression is looming large, and as the administration prepares to slash welfare programs further, the online rhetoric from the right will inevitably paint anyone hurt by safety net cuts as a lazy loser. Already, an estimated four million people have lost critical food assistance through SNAP benefits. In any normal political climate, mocking average Americans for being anxious about the economy by calling them lazy or entitled would be immediate political suicide. Imagine Republicans trying that stunt in August 2006 when they were already facing a brewing blue wave in November. But in today’s hyperpartisan and media-fragmented ecosystem, millions of voters are expected to fall in line and vote for the ruling party — regardless of how badly they are squeezed at the checkout counter.
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