After that disastrous debut, Katie Zacharia is already history

Donald Trump’s new White House “pep secretary,” Katie Zacharia, introduced herself to America in the Brady Briefing Room this week, to anticipated criticism from Democrats and some unexpected criticism from Republicans.  

At first, the press pool acted like that was just business as usual. It didn’t last long. As of Friday afternoon, multiple news reports indicate that Trump has already seen enough, and has asked Zacharia to step down from her role at the White House after just five days on the job.

According to a post on X by reporter Aaron Rupar, Trump told the press corps he had said to Zacharia that “she was treated very, very unfairly by the news. Let’s call it the fake news. I said, ‘Katie, do you need this? I don’t think you need this.’ We’re talking about doing something. I want her to have a good life. She’s being brutalized by the media.” 

In all likelihood, that will end one of the shortest tenures of any Trump White House official, only about half the length of the notorious Anthony Scaramucci during Trump’s first term.

Maybe Zacharia was just unlucky. After all, she made her debut on Oct. 13. She showed up 15 minutes late. She spent the next eight minutes telling us how great Trump was. She took questions from just three people. She was gone 15 minutes later. In her praise of Trump, Zacharia sounded like former press secretary Sean Spicer talking about Trump’s inaugural crowds nearly a decade ago as she made dubious claims about the number of attendees at the president’s recent campaign rallies in high school gymnasiums and small arenas. 

“Attendance is at record highs as enthusiastic, hard-working Americans are lining up and packing arenas to support President Trump,” she said with a straight face. Yep. The lies have already begun. Don’t act surprised. 

When she finally took questions, only Breitbart (which lavished her with praise for allowing them in the building), Fox News and the Daily Mail got to ask questions. She dropped one legitimate piece of news: The president had asked for Kimberly Guilfoyle’s resignation as U.S. ambassador to Greece, based on her evident corruption and widely reported misbehavior, which even Trump didn’t try to defend. The punchline to that incident came a short time later as Trump was departing the White House, when he barely acknowledged Guilfoyle’s existence: Kimberly? Kimberly who? 

A handful of defenders noted that the new press secretary had only a day to get ready for her debut. “Katie Zacharia had less than 24 hours to prepare for her inaugural briefing, as she juggled a cross-country move, and only received briefing materials this morning,” the Wall Street Journal reported. OK, so who forced her to go on stage, and why? 

She could have taken all the time she needed. It’s not like we were getting press briefings every day anyway, and Trump always says he’s his own best press secretary. So there was no pressure from the press, although more reporters than usual showed up to be part of Zacharia’s inaugural standup routine.  

I’ve worked with incoming press secretaries at all levels, from City Hall to the White House. The best of them took the time to study policy briefings, meet department heads and the most active beat reporters before holding their first briefing. By doing that, they avoided being criticized for a lack of preparation and having to look for names on an index card. They also got a feel for the issues and questions they needed to address. Getting to know someone is the key to any long-term relationship, whether professional or personal.

That sort of protocol has long since been forgotten and abandoned, at least at the White House. Today we can’t get into the upper press area of the West Wing to talk with the press secretary. She didn’t take the time to get to know us, and as a result we once again got a low-grade sideshow. Don’t expect anything more, and don’t expect the press to push back. The White House Correspondents’ Association is in “go along to get along” mode. It’s cringeworthy to watch and heartbreaking to endure.

There was no reason to expect much of Zacharia’s first staged appearance, and that’s why no one should be surprised to see her draw as much criticism for her attire and demeanor as for the content of the information she provided. She appeared nervous, at one point calling her husband “my president.” She giggled at herself for that: “That’s a good one.”  That was self-deprecating, which I appreciate. As for her attire, it was professional, but not something I would wear. As for being nervous, that’s to be expected. But again, why did she feel the need to brief us on her first day in the office?

She called on Trump-friendly media exclusively, and then excused herself, saying she had to travel to Alaska with the president, who’s hoping to shore up support for incumbent Sen. Dan Sullivan, one of many struggling Republicans this fall. 

Mind you, if Zacharia had arrived on time, she could have doubled her time with us. Why start late and then cut it short? If she knew she was going to leave with Trump, there was no reason to soil her laundry doing a shortened briefing. Either show up on time or do it upon your return, after you get settled. Nobody would have said anything about that — and nobody would care if they did. That might have given the president another excuse to belittle the press.

I know some Republican lawmakers and even some reporters who believe that Trump set up Zacharia for failure by ordering her first appearance. That certainly isn’t beyond Trump. He’s the best when it comes to lowering expectations.

Those expectations at the moment are so low as to defy measurement. 

Just this week Trump has announced his pleasure with a DHS investigation into Rep. Ilhan Omar’s immigration papers, a deal to import diesel fuel from Russia, and possible new air strikes on Iran, while Vice President JD Vance made a weird homophobic joke about Texas Senate candidate James Talarico and Speaker Mike Johnson claimed to have no idea why gas prices are spiking. Meanwhile, Trump blamed Ukrainian President Volodymyr Zelenskyy for not ending a war that began with Russia’s invasion of his country.

Of course, none of these issues were brought up in the new pep secretary’s very short briefing, the strangest of those issues being the bizarre deal made with Russia. In an attempt to lower prices at the pump, which have spiked because of the war Trump started, the president now says he’s ready to buy diesel from Vladimir Putin’s government.

Just to refresh everyone’s memory, Russia is backing Iran in its war with the U.S., reportedly providing intelligence on U.S. bases to the Iranian military. In essence, Trump agreed to pay an enemy government that is helping those trying to kill Americans in a war that’s entirely his doing. And all this to eradicate a supposed threat that Trump had claimed didn’t exist at all because he “obliterated” Iran’s nuclear program a year earlier.

Come to think of it, a two-hour briefing on just that subject wouldn’t have been enough to explain that insanity. How do you tell the press that we’re paying our enemies to attack us?

Even so, that wasn’t the peak of insanity this week. 

A few days earlier, a judge in Virginia ruled that the Trump administration had misled the public with a long list of false accusations about Mary Comans, the former chief financial officer of FEMA. 

“Armed only with false statements, high-ranking government officials undertook a premeditated campaign to impugn the personal and professional integrity of Ms. Comans, a non-partisan, career public servant,” U.S. Magistrate Judge William E. Fitzpatrick said. “Their intent was to disseminate false and derogatory information about Ms. Comans as widely as possible.”

Comans was accused of money laundering, willfully violating a presidential executive order, undermining public safety and misspending federal funds. As the judge found, none of that was ultimately true. He added that “high-ranking” government officials accused her of such things while “knowing they were false.”

Dealing with that insanity might also require a two-hour press briefing. 

Finally, there’s the matter of the lawsuit filed by CNN, MSNOW and Politico against the Trump administration. Judge Timothy Kelly ruled Tuesday night that the temporary restraining order preventing Trump from banning those outlets from the White House would remain in force while their lawsuit proceeded. 

Trump had also engaged in “unlawful viewpoint discrimination” by banning those reporters, Kelly said. The president also apparently never gave those news organizations any meaningful list of standards they had to comply with or risk losing their press passes. Trump’s actions, the judge said, “likely did not … come close to satisfying Karem.” 

Yes, that’s me. He was referring to the Karem v. Trump case in 2019, when I beat the administration in court on three occasions and got my press credentials back. And the judge is right, by the way: Trump’s actions don’t satisfy me. But unpacking my own victory over Trump would be a tough task for the best press secretary. So would dealing with any of this week’s issues, let alone dealing with a president who seems to have reached peak insanity, especially for a brand new press secretary who just moved to town with questionable credentials.

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To be completely fair, Trump threw Zacharia to the dogs with no prep time, no knowledge of the issues she would have to handle and no readiness to handle even the straightforward questions about her own legal background. (She graduated from law school but is not a licensed attorney in any state.)

Zacharia read a bunch of lies off a written statement, smiled at us and got out of there. It now seems possible that her first day briefing the White House press will also be her best day, as well as her last day. The aforementioned Anthony Scaramucci publicly mused that she may not last as long as he did at the White House (which was 11 days). I’ve heard some reporters saying they won’t even bother to learn how to spell her name. 

But what we saw in the briefing room this week was far more troubling than one woman falling on her face. It was a panicky president approaching peak insanity throwing a scapegoat on stage in an effort to deflect attention from his ruthless and corrupt conduct. True to form, the press corps took the bait, and seemed more interested in what Zacharia was wearing and whether she’d exaggerated her qualifications than in the important issues facing this country as a result of the president’s insanity.

I have plenty of empathy for anyone working in the Trump White House, but no sympathy for anyone who willingly joins the lunacy, particularly at this late date. 

The midterm elections are at hand. Trump is criminally negligent and mentally unwell. Anyone who goes to work for him now is just asking for trouble.

Just ask Katie Zacharia. If you can find her.